Established in 2019, Laifen was built on a dream of developing quality products that are easily accessible to everyone. Since then, Laifen's line of high-speed hair dryers and electric toothbrushes have been delivering top-class performance to over 18 million satisfied customers worldwide. Recently Der Spiegel, a German weekly news magazine and one of the largest in Europe, took note of the excitement surrounding the Laifen Swift hair dryer and went to find out whether it stands up to the hype.
Laifen Review: What Der Spiegel Said About Laifen
In the article by Katharina Koerth, the Swift is put to the ultimate test by master hairdresser Dimen Soreni. She blow dried both sides the author's hair, one side using her salon's tried-and-true Dyson hair dryer, and the other with the Swift. Considering the affordable pricing of the Swift, three times cheaper than Dyson's Supersonic Nural, Soreni was left impressed by the Swift's performance, marveling "wow, it's got a lot of power. Not bad at all". And it's no wonder, the Swift is powered by Laifen's prized brushless motor. Operating at a powerful 110,000 RPM, the hair dryer outputs 22m/s airspeeds to dry hair fast without relying on potentially damaging heat. Salon hair dryers also need to be lightweight to reduce strain and maintain comfort during long sessions. Both of the hair dryers fit the bill for Soreni, although the Swift stands out as being roughly 20% lighter (407g).
Those aren't the only features that impressed. They also highlighted the hair dryer's ionic capabilities - the Swift emits upwards of 200 million negative ions while drying, neutralizing static electricity to fend off frizz and flyaways right at the source. Soreni also appreciated the LED light, which stylishly shows the heat setting, so you can seamlessly go about your hair care routine. Another important feature is the Swift's built-in Smart Temperature Control, which monitors and adjusts the temperature an astounding 100 times/s to ensure that your hair is well-protected from heat damage.
So, what was the verdict in the hair-to-hair competition? Katharina felt that the results for both sides of her hair were almost the same! Soreni also gained confidence in the Swift after having put it through the paces. "I was skeptical at first. But now that I've worked with it, I think it's perfectly adequate for home use." These results are ones that Laifen hopes all its customers come away with, aligning with our vision of delivering products with the best performance at the best prices.
Experience Laifen Yourself: Where to Find Our Products
The Swift wasn't the only Laifen product to get recognition this year. The Wave was also ranked number two on Stiftung Warentest's list of the best electric toothbrushes for 2024 and was listed as one of Time Magazine's "Best Inventions of 2024". If you've been thinking of picking up one of these amazing products for yourself and getting the gorgeous hair and gleaming smile that you deserve, there's never been a better time. As Katharina muses in her closing thoughts, "now I want the Laifen Swift for Christmas."
