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It’s the most wonderful time of the year, especially when it comes to scoring bargains.
November brings us the two biggest sales events of the year: Black Friday and Cyber Monday. Whether you want to save on holiday shopping or you’re looking to treat yourself to new tech items, home goods, fashion pieces, or beauty and personal care products, you’ll want to mark November 28th and December 1st (Black Friday and Cyber Monday 2025, respectively) on your calendar.
You’ll be able to find some amazing deals on these dates, but it’s always wise to shop with a strategy. That includes figuring out the best date to make your purchases. If you’re wondering whether to shop on Black Friday or Cyber Monday, you’re in the perfect place. Ahead, we’re sharing everything you need to know about these two shopping events, and answering the million dollar question: is Cyber Monday better than Black Friday? Read on to find out.
What’s The Difference Between Black Friday and Cyber Monday?
Black Friday and Cyber Monday mark the official beginning and end of the year’s biggest sales event, taking place across the weekend after American Thanksgiving. They both offer enticing discounts across a wide variety of products, from electronics and appliances to clothing and beauty tools. The key difference is that Black Friday focuses on in-store sales, while Cyber Monday is the big day for online retailers.
Why are there two separate shopping events? The reason is simple: Black Friday came first. American brick-and-mortar retailers started launching big sales on the Friday after Thanksgiving in the 1980s, until Black Friday became a nationwide holiday shopping tradition. Online shopping only gained mainstream traction in the 2000s, but it didn’t take long for e-commerce retailers to want a slice of the Black Friday pie. The National Retail Federation created the term Cyber Monday in 2005, and the online shopping event has grown bigger with each subsequent year.
Is It Better To Buy On Black Friday Or Cyber Monday?
Now that you know the difference between Cyber Monday and Black Friday, you might be able to guess the answer to this question. If not, the truth is that it depends.
Cyber Monday will likely be the better choice if you’re buying from an online-only retailer, whereas it’ll make more sense to shop on Black Friday if you’re going to a brick-and-mortar store. It will also depend on…
- The type of product you’re buying. For example, if you’re in the market for a new item of clothing, you’ll probably want to shop early to ensure you get the right size. The same goes for a tech gadget or beauty tool you might want in a specific color. If you’re confident about stock levels, you might prefer to wait until Cyber Monday.
- The promotions held by the individual retailer. Every brand is different, so you’ll need to find out what their plans are for both Black Friday and Cyber Monday. If you know that no additional discounts will be offered on Cyber Monday, you might as well secure your desired items on Black Friday (or during advance Black Friday sales). On the other hand, if the brand is promising a special discount or offer on Cyber Monday only, you’ll likely want to shop then.
Will Items Be Cheaper On Cyber Monday?
Not necessarily. Every retailer will have their own offers and promotions for Black Friday and Cyber Monday. This means that some brands might offer the lowest prices on Cyber Monday, while others will maintain the same deals across the whole event—for example, the Laifen Black Friday 2025 sale offers discounts up to 40% off in the weeks leading up to Black Friday and on Cyber Monday. It’ll be up to you to keep track of the best deals.
We recommend signing up to brand newsletters so you can be the first to know about Black Friday and Cyber Monday promotions, and have all the information in one place (your inbox). You can also follow your favorite brands on social media for updates. It’s best not to ask employees of stores and brands about upcoming sales, as they might not be authorized to reveal information before a certain date.
The Pros/Cons Of Black Friday and Cyber Monday Shopping
Before you decide which day to do your shopping, it’s important to consider the pros and cons of each shopping event.
Black Friday Pros
- Huge discounts. You can expect to find discounts between 20-40% off across a wide category of products.
- In-store exclusives. Shopping in person means you might be eligible to receive in-store exclusive deals, like sales on specific products or categories, or bonus gifts with your purchase.
- Best big-ticket sales. Black Friday is historically known for offering great deals on big-ticket items like TVs, computers, gaming consoles, home appliances, furniture, or even fine jewelry and high end beauty tech products.
- Just in time for the holiday season. A big benefit of in-person shopping? You’ll get to instantly take home whatever you buy. If you’re strategic enough, you could finish all of your holiday shopping on Black Friday.
Black Friday Cons
- Huge crowds. If you’re not a fan of overcrowded spaces and long lineups, you’ll likely struggle amongst the masses while you shop on Black Friday.
- Fast sell-outs. Another drawback is that getting your desired items isn't a guarantee. Inventory can sell out super fast on Black Friday, leading to disappointment.
If you don’t want to wait for items to be shipped to you and you don’t mind braving the crowds, you’ll probably prefer shopping the traditional way on Black Friday.
Cyber Monday Pros
- Online-only & flash deals. Just as there are in-store exclusives, e-commerce retailers also offer online-only and flash deals that you won’t find anywhere else.
- Faster, more convenient browsing. With search tools and category filters on your side, you can find exactly what you’re looking for in no time when you shop online. This is perfect for people that aren’t fans of long in-store browses.
- Peaceful, crowd-free shopping. And the biggest pro of all? You can shop from the comfort of your own home. No crowds, no line-ups, and no stress.
Cyber Monday Cons
- Shipping wait times. Online shopping requires patience, as you’ll have to wait for your items to come to you. And with Cyber Monday being the biggest e-commerce sales event of the year, you’re more likely to experience delays as brands work to dispatch a high volume of orders. This might be a problem if you need your items by a specific date.
- Not being able to see the product. This can be a significant disadvantage for items like clothing, as images might not fully represent the texture/material and size of the product.
- Limited quantities. Items might sell out just as quickly online as they do in person.
If you dislike the crowds that come with in-person shopping and you don’t mind waiting to receive your purchases, you’ll love shopping online on Cyber Monday.
Final Verdict: Is Cyber Monday Better Than Black Friday?
It’s natural to want to compare Black Friday and Cyber Monday, but the reality is that neither is necessarily better. You might find better deals on one day than the other, or you might find they’re pretty similar across the board. It all depends on the retailers you’re shopping with, the discounts they’re offering, and your own shopping preferences. Figure out which day makes more sense for your needs, and shop accordingly!
